Business Management Essay Example | Topics and Well Written Essays - 500 words - 6

Business Management - Essay Example To keep pace with the demands, the operations team should on a high gear to develop better products or services that are more customers oriented (Lang, 2013). Secondly, the mode of relaying information to the customer is very important. Information technology has grown to enable organizations to meet individual needs of customers. In order to remain competitive and retain the customers, use of information technologies is inevitable due to the accompanying efficiency (Lang, 2013). Thirdly, customer care is very important; all issues raised by the customer should be keenly addressed. The care centers should go a notch higher in providing customized customer services. In doing so, the customer feels appreciated hence increasing their loyalty. Another important point is that the organizations should be swift to respond to customer’s opinions and trends (Slywotzky, 2007). Fourthly, the organization should have a database of its customers and keep on tracking any changes in buying trends. If a customer’s trend exhibits a negative change, an appropriate action should be taken by doing follow up geared towards understanding the cause (Slywotzky, 2007). Some companies have been successful in ensuring that customers remain loyal as well as appreciate their products. One of these companies is Coach Inc, a company that makes handbags and other fashion accessories. Coach Inc has utilized diverse ways of identifying the customer needs. It uses over $5 million in the process of testing new products, which includes several methods of reaching to the customers such as surveys, one-one interviews, as well as in-store testing. The company has a database of its customers; this has continued to grow due to the responsiveness and sensitivity to customer needs. The company endeavors to have all the customer dynamics taken care of. Aspects such as positive buying intent, lapsed customers, competitive rating, customer